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25 February 2025
Optimized for the new season: BMW M 1000 RR Superstock Bike 2025
We are building on the innovations of the 2025 BMW M 1000 RR and have optimized our current RC-STK-M model even further.
5 December 2024
Well prepared for the cold winter days
Our new knitted Beanie keeps you extra cozy on cold days.
21 October 2024
BMW is World Champion!
Toprak Razgatlioglu (TUR) has done it! The 28-year-old BMW Motorrad factory rider is the 2024 Superbike World Champion.
18 October 2024
Get on, get set, go: ready-built race bikes for you
We have fitted race bikes with various equipment and prepared them ready for shipment. Take a look at the selection.
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alpha Racing Services
In our modern Competence Center, we offer our customers a wide range of services. You can expect a professionally equipped workshop with numerous working platforms as well as special chassis, brake and engine test benches at the highest level. We will be happy to provide you with an individual offer.
Partner in racing
We are the world's leading specialist in the development and distribution of professional racing parts and services for all BMW Motorrad Superbike models. Well-known BMW Motorrad racing teams and numerous amateur and hobby racers rely on our performance parts and our services. New components are constantly being developed and tested in close cooperation with BMW Motorrad Motorsport and the official BMW Motorrad factory teams.
Suspension Service
Are you looking for individual advice on adjusting and optimising your suspension elements? Our in-house suspension department offers customised suspension set-ups and comprehensive services. Benefit from our extensive racing know-how and the use of state-of-the-art testing and adjustment methods.